Bark park is a fictional company created by a team of designers in our class. We were each assigned to one of the teams to create their fictional companies logo. Bark Park was described as energetic, fun, organic, safe, and likely located in New York.
The concept was an indoor dog park. The team wanted the park to feel as much like a regular dog park as possible, so they included words like organic and open in their description.
To achieve these goals, I decided to make the color scheme green and blue, to reference the grass and sky of a park. The letters are bubbly as I wanted to remove any harsh corners to insinuate safety and add a visual movement for the energetic aspect of the logo. I also attempted to tie in New York, using multiple murals I could find for reference for my created letters.
Lastly, I included a tail at the end of the letters as I felt it made the logo more fun.
Paws for Veterans is a real organization that provides veterans with service dogs.
My main concept behind the design is abandoning the default idea of what represents a veteran. I wanted a more abstract definition of freedom that doesn't have the power & strong feelings of normal veteran branding. With this, I would also be setting the company apart from their competitors as they are now more focused on the person and giving them a new kind of freedom. The branding does not look like everyone else, it is softer, and more caring.
Then this is how I picture the logo in use